Export merchandising is a method of offering retail goods for sale in a foreign consumer market. Many large companies across the country maintain entire divisions devoted to finding ways to better enter foreign retail markets through export merchandising to increase profit and sustain growth. With Breezy pro, small businesses can get in on the act as well without the need of establishing an international supply chain and foreign retail locations.

Extensive planning goes into the merchandising process and a company's chosen techniques often seek to place the appropriate products within specific markets to meet targeted needs of consumers within those markets. A company's marketing division must account for a variety of specific details when introducing products into new markets, including inventory levels and the appropriate time of year to begin merchandising campaigns.